The influence of game industry on young people perception is increasing
day after day. Based on Interactive Digital Software Association research, playing
games has become many consumers' most fun entertainment activity, over watching
TV, going to movies, or reading books. According to Business Insights, the world video gaming industry
increased 9% through 2013 and reached $76 billion. Around 30% of smartphone
subscribers have installed one game or more, with close to 35% having installed
at least five on their phones, information by Visiongain.
On-line gamers are described as the youngest group and have
above-average education and income. They are top in novelty seeking, adventurous,
and word-of-mouth communication. “PilotFish communication” decided to create their
own online profile of our customers – future gamers of the “Pigeon watch” game.
As we mentioned
before, to reach wide-spread downloading of “Pigeon
watch”, the game would distribute for free. However, to achieve the high
level of interaction with our customers we are going to create gaming community
as well. It would be online venue that can host content, discussion and
revenue-generating advertisement for fans who want another space to talk about
the game, connect to other players and learn the newest tips and share their best
ideas. Gamers can post their
experiences in a provided blog on the site such as their best games ever and
speak about the problems of World Heritage properties.
One of the convenient
platforms for gaming community are wikis, sites, forums, blogs, and
customization communities, they provide good solid infrastructure, including a
simple and attractive user interface
It would take time for people to develop
relationships, trust and common perspectives inside of gaming community. Additionally,
we need volunteer moderators, and possibly some programmers and graphic
designers. Moreover, apart from interaction
with customers, gamming community would provide web traffic, gain high search engine rankings, would build powerful back
links (great for SEO) as well as having the potential be picked up by other media.
We had some
ideas for promotion our game globally, some of them still in the works, some of
them were refused because of limited budget. For example, we wanted to have support
from celebrities for each monument (Great China Wall - Jackie Chan). We can say that some
of the celebrities would be glad to join our promotion company, but we cannot
say right now who of them would come. Also,
after getting World popularity, we are thinking about further development. Gamers would send pictures of their not famous
monuments and would explain what kind of problem these world heritage
properties are facing. After on-line poll, some of the monuments will be used
in creating new levels of the “Pigeon watch” game.
Here is the list of partners, who could become
investors of the game. All of these organizations support the development of sustainable tourism at World Heritage properties. As a
creative team we are going to negotiate with them the sponsorship question.
THE ORGANIZATION OF WORLD HERITAGE CITIES (OWHC)
THE HERITAGE ALLIANCE
WORLD HERITAGE FUND
INTERNATIONAL COUNCIL ON MONUMENTS AND
SITES (ICOMOS)
WORLD CONSERVATION UNION (IUCN)
INTERNATIONAL CENTRE FOR THE STUDY OF THE PRESERVATION
RESTORATION OF CULTURAL PROPERTY (ICCROM)
NORDIC WORLD HERITAGE FOUNDATION (NWHF)
UNESCO
THE GETTY FOUNDATION
THE NATIONAL INSTITUTE OF ANTHROPOLOGY AND HISTORY
(INAH)
WORLD
MONUMENTS FUND
Also we have the understanding of our project coast
and would hold this plan in the following.
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