I am going to talk about how our idea for the G4C group project has developed, by giving a summary and my perspective on each stage of this brief journey thus far. We were first given the outline of the project and were asked to put in place certain fundamentals regarding our identity as a group complete with a name, logo and a set of values; and decide on what kind of company we wish to be.
After much discussion, we agreed on certain characteristics, some of which already defined our group. We agreed we are 'Global' as we each come from such diverse cultural and ethnic backgrounds. We want to be reliable and trustworthy, to be innovative but more so to be fun!
When it came down to deciding the kind of company we are, while most of our hearts were set on being an NGO, we were unanimous in our decision of choosing to be a Media and Communications agency. Our reasons too, were more or less the same in that we all felt it gives us the flexibility and the broad scope of playing multiple roles which include that of an NGO, PR, Marketing company and so on.
While we each were busy researching on G4C I came across a rather insightful website that talks us through important steps suggested by G4C nominees, when it comes to developing one:
Next phase of setting up our brand Identity was a name and logo. We decided on 'PilotFish Communications.' The significance of this name sat well with all of us, as the reference to the pilot fish as guiding and creating a symbiotic environment in a cut throat world with big corporations seemed to fit well with our core values. Although we had created another on Photoshop, the logo that we finalized is simple with a sketchy, candid feel that I personally believe, as do the rest of the team, that it keeps with our fun, upbeat style and approach, especially since our target audience is aged 16-25.
Our topic was selected in week 7, as World Heritage Preservation. While brainstorming, we each pitched our ideas and soon realized that many of them complimented each other and could be a part of the same game design. In keeping with the key features of our topic, listed in the PowerPoint Presentation shown to us in class, we came up with three distinct ideas. The first two focused on cultural heritage.
Our first idea involved a character undertaking a quest or a journey that would se him go from one level to another trying to save the monument using the resources available of that land. It involved interchanging generations and obstacles that would prove to be of help in the next levels if the play chooses to work around it and not destroy it. I feel it is a simple concept that is interesting and has the potential for lots of engaging challenges along the way.
Our second game had had different levels at local, global and intergalactic levels. Some of us felt it would be an engaging idea for a young audience and would spruce the game up and make it more interesting, while trying to imbibe values of brotherhood among different communities and cultures around the world that come together against a common enemy.
Our third concept was a puzzle game focused on the preservation of biodiversity.This was a simple game that would make it easy to play on less sophisticated technology.
After presenting these ideas we went over the feedback given to us and thought to work around it. We are currently working on an idea that will hopefully be able to incorporate a lot of the different aspects of World Heritage Preservation.
In the mean time I managed to organize data on our target audience.
Of this data, I personally found the statistics on preferred game genres among different people to be quite relevant. I believe that understand and having clarity on one's target audience is key. Once that is sorted it provides a strong foundation on which to start building and creating a game. In terms of the technology we wish to use, we agree that the game should be such that it is easily accessible on mobile phones and can then be worked on for larger or more sophisticated devices.
At the moment we are working on an idea focusing on sustainable tourism and dedicated research is underway.
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